“It’s about faith, family, and tradition. That’s how we got started with the Santa. We started doing it at home with our families and then we expanded and to doing private sessions in the studio, because we’re photographers by trade. This year, we branched out to the Lyles Mall and brought Santa to the public.

I’m not a West End native, I’m from Jeffersonville, Indiana. I do live in the West End, on Shawnee Terrace. West Louisville is not a bad place to live. I think that there are things that we can do in our community to make it better. I know, I’m on the stores all of the time, to make sure that we have what other stores have. I do notice that things tend to be cheaper in other places than they are in West Louisville. We have to use voices to make sure that we’re getting the same services and products for the same prices that other folks are getting in other communities.

If you look around, you’ll see that it’s changing. I’ve been living down here since 2011. When I first moved down here, there were very few people of other races in the West End. Now, there’s people from all backgrounds. It’s like, we’re deciding to give up on the West and move to other places and other folks are buying up the property that we’re leaving. I’m hoping that we wake up and understand that we have value and power and that we need to stick and stay to make sure that things are better for us and our people.” - Santa George, Parkland